![]() In order to draw the meaning I will analyze the lyrics. Close Textual Analysis (CTA) refers to an interpretive practice, the aim of which is to explain how texts operate to produce meaning, effect persuasion, and activate convictions in public contexts.” (Kuypers, 2016). ![]() It was found that Cole was not selling drugs. He narrates the story of when a SWAT team raided his house, nicknamed the “Sheltah”, because his neighbors had informed authorities that he was supposedly selling narcotics. The song has themes that touch on race and the perception of African Americans in society. Cole reminisces about an incident that happened at a North Carolina house he rented. By looking at Cole’s music through a rhetorical lens using close textual analysis and the personas, one can observe that Cole uses makes various arguments in his music that touch on themes of racism, self-love, desire, and fame. The themes he touches on within his music are very much pro black and the issues regarding African American people. He gained popular notoriety through various mixtapes and songs. Cole, is American hip-hop artist from North Carolina.
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