![]() Mary Beth Higgins, CEO of Affinity Gaming, and Itay Fisher, CEO of SIG, will continue to lead their respective business units. ![]() With regional casinos in Nevada, Missouri and Iowa, and its own technology, digital and media platforms and online betting presence, the company claims to be positioned to capitalize on the continued momentum in sports betting and igaming globally. The newly merged entity, badged Affinity Interactive, has offerings in regional gaming and horse wagering, and is soon to launch social gaming, igaming, and sports betting, potentially reaching one million customers across the US alone. Global investment firm Z Capital Partners, the private equity arm of Z Capital Group, has completed the merger of its affiliated portfolio companies, Affinity Gaming, a diversified national casino gaming operator, and Sports Information Group, the B2B and B2C global omnichannel sports, technology, digital, media and wagering business.
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